4 Japanese brands to open at LaLaport BBCC in Malaysia; World Mode Holdings supports overseas expansion in a wide range of areas

World Mode Holdings Co., Ltd. (hereinafter WMH / Headquarters: Shibuya-ku, Tokyo; CEO: Shinsuke Kafuku), together with its Malaysian base WORLD MODE MALAYSIA (hereinafter WM MALAYSIA), has supported 4 Japanese brands that will be opening new stores at Mitsui Shopping Park LaLaport Bukit Bintang City Centre, developed by Mitsui Fudosan Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Takashi Ueda).

Lalaport BBCC offers customer experiences and services unique to a Japanese commercial facility

"Mitsui Shopping Park Lalaport Bukit Bintang City Centre" (hereinafter referred to as Lalaport BBCC) opened in Kuala Lumpur, Malaysia on January 20, 2022 as the first Lalaport in Southeast Asia. In addition to popular brands in Malaysia and Asia, many popular Japanese brands are opening stores. LaLaport is committed to creating new customer experiences that combine the value provided by traditional commercial facilities with the latest consumer trends.

New stores will also open: Animate, which sells anime and manga-related goods (opening for a limited time on November 29th), street fashion stores Younger Song and 9090 (both opening on December 7th), and casual street fashion store WEGO (scheduled to open on December 20th). The LaLaport BBCC store will be the brand's first in Malaysia.

WMH and WM MALAYSIA provided a wide range of support, from expansion consulting to store management, to realize this first expansion into Malaysia.

WMH supports Japanese brands to open new stores at LaLaport BBCC

WMH provides a variety of solutions to support the business growth of client companies both domestically and overseas, focusing on the fashion and beauty industries. In overseas expansion, we work with bases in Singapore, Australia, Taiwan, Malaysia, and Vietnam, and provide multifaceted support as a long-term business partner, from market entry to brand business operation and management, to help Japanese companies expand overseas and lead their business growth.

This time, WMH collaborated with LaLaport to support the opening of 4 new Japanese brands at LaLaport BBCC in Malaysia.

■Providing know-how for brand business and overseas expansion

LaLaport BBCC aims to support the development of Japan's retail business by providing stores and services unique to Japan, as well as being a platform for Japanese retail companies to expand overseas. Therefore, WMH provided know-how for brand business and overseas expansion support to support the opening of Japanese brands.

■Supporting business in a wide range of areas with expert personnel at the core

WMH strengthened the management system by focusing on expert personnel in project management, VMD, and sales promotion, and supported new store openings in a wide range of areas, from consulting on local business practices such as logistics to personnel recruitment, store operation consulting, visual merchandising, and marketing.

WMH will continue to support LaLaport's business and its tenant brands, which are proactive in providing Malaysian consumers with customer experiences and lifestyles unique to Japanese commercial facilities.

Mitsui Fudosan Malaysia

Leasing Manager, LaLaport BBCC, 西井翔鳥 氏

Interest in Japan has increased more than ever in Malaysia in recent years. As a shopping mall originating from Japan, LaLaport BBCC aims to create a one-of-a-kind facility that will be a hub for Japanese culture and trends, and will continue to provide new customer experiences in the future.

There are many hurdles for Japanese brands to enter Malaysia, but we would like to continue to solve the challenges of entering the market together with you and support your success in Malaysia by utilizing the know-how and connections we have cultivated through our business in Malaysia, including with WMH and WM MALAYSIA.

World Mode Holdings Co., Ltd.

LaLaport BBCC Project Manager, 黒川智生氏

Malaysia is a place where it is midsummer all year round and there are many different customs. How can Japanese brands survive here? What should we at WMH do to create new trends that will make customers who gather here enjoy themselves and want to come back?

There are many issues to tackle, and we are facing challenges every day. We would also like to express our sincere gratitude to all the partners who are collaborating with us on this endeavor. What will we gain? Even though it is difficult to measure accurately, we were able to get to this point thanks to the advice we received day and night.

We will continue to provide maximum support for the opening of attractive Japanese brands at LaLaport BBCC and the growth of their businesses.

About World Mode Holdings Co., Ltd. (WMH) https://worldmode.com/jp/

A group that specializes in the fashion and beauty industry and provides various solutions such as human resources, digital marketing, and store agency. We have seven domestic business companies, iDA, BRUSH, AIAD, AIAD LAB, For Ambition, VISUAL MERCHANDISING STUDIO, and Futaba Tsushinsha, as well as overseas bases (Singapore, Australia, Taiwan, Malaysia and Vietnam) managed by WMH ASIA PACIFIC in Singapore, and provide highly effective solutions to meet our customers' challenges through the synergy of each highly specialized company.

From April 2023, we established the regional headquarters of WMH ASIA PACIFIC in Singapore to oversee the business of overseas bases (Singapore, Australia, Taiwan, Malaysia, and Vietnam). We have strengthened our system to provide integrated solutions by consolidating the know-how and experience of professionals who are familiar with the markets at each base. We provide full support for overseas expansion, from market entry to import agency, brand business operation, and management. In addition, by working with local offices, we can address various issues that come with expanding overseas, such as language and business practices, and by eliminating the concerns of customers considering expanding overseas, we are supporting the business expansion of our client companies in the rapidly growing APAC region.

※For inquiries about WMH ASIA PACIFIC

World Mode Holdings International Business Headquarters https://global.wmh.co.jp/contact