Supporting the Expansion of Five Brands into Malaysia｜Simultaneous Store Openings at LaLaport BBCC

World Mode Holdings Co., Ltd. (hereinafter referred to as “WMH”; Headquarters: Shibuya-ku, Tokyo; CEO: Shinsuke Kafuku) has once again collaborated with its Malaysian subsidiary, WORLD MODE MALAYSIA (hereinafter “WM MALAYSIA”), to support the simultaneous opening of five Japan-originated brands at Mitsui Shopping Park LaLaport Bukit Bintang City Centre, a retail complex developed by Mitsui Fudosan Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Takashi Ueda).

Five Japan-Originated Brands Open New Stores at LaLaport BBCC

 Mitsui Shopping Park LaLaport Bukit Bintang City Centre (hereinafter “LaLaport BBCC”) opened in January 2022 in Kuala Lumpur, Malaysia. Since its opening, a wide range of popular domestic and international brands have opened stores there, establishing LaLaport BBCC as a new type of experiential commercial facility that goes beyond the traditional shopping mall concept.

This summer, from July to August, five Japan-originated brands spanning fashion to lifestyle—each loved by a broad range of generations—have opened simultaneously. Together, they bring Malaysian customers a richer and more engaging shopping experience.

REGAL：
A shoe brand that blends tradition and innovation.

GLOBAL WORK：
A brand offering “Good Feeling Wear” that values comfort and likability.

earth music&ecology：
A popular fashion brand known for its natural and feminine designs.

OVER PRINT：
Street fashion infused with a strong sense of art.

3COINS：
A lifestyle store offering a wide range of everyday items that add color to daily life.

WMH’s Overseas Expansion Support Tailored to Local Market Characteristics

WMH provides a wide range of solutions that support business growth both in Japan and abroad, primarily within the fashion and beauty industries. Internationally, WMH collaborates with its offices in Singapore, Australia, Taiwan, Malaysia, and Vietnam to offer comprehensive support—from market entry and brand operations to business management—serving as a long-term partner for sustainable growth.

Malaysia, with its multicultural society, is home to a diverse consumer base and is gaining attention as a strategic hub for expansion into neighboring countries. In particular, Kuala Lumpur, the nation’s capital, holds strong international influence, and success in this market can have a ripple effect across Southeast Asia. Recognizing these market characteristics, WMH provides end-to-end support for market entry and brand development that resonates with the local culture and lifestyle.

Continuing from Last Year, WMH Supports New Store Openings of Japan-Originated Brands at LaLaport BBCC

In December 2024, four Japan-originated brands—Animate, Younger Song, 9090, and WEGO—opened new stores at LaLaport BBCC in Kuala Lumpur, Malaysia. WMH strengthened its operational framework and collaborated closely with LaLaport to bring these openings to life.

Following the high evaluation received for that initiative, WMH once again partnered with WM MALAYSIA to lead the project. The team provided comprehensive support across multiple areas, including store operation design and management, recruitment and training of sales staff, and visual merchandising (VMD). Even after the openings, WMH continues to provide end-to-end support to ensure that each store can operate independently and achieve sustainable growth in the local market.

LaLaport BBCC — A Landmark Destination Gaining Attention in Malaysia

Since opening in January 2022, LaLaport BBCC has been dedicated to creating a customer experience that blends shopping, dining, entertainment, and culture, positioning itself as a new lifestyle destination in Malaysia. The mall continues to attract a dynamic mix of Malaysian and Asian brands, and now features around 400 stores. By also offering services catering to tourists, LaLaport BBCC continues to evolve as one of the key landmark destinations in the region.

Mitsui Shopping Park LaLaport Bukit Bintang City Centre (BBCC)

Address：Bukit Bintang City Centre, No.2, Jalan Hang Tuah, 55100Kuala Lumpur, Malaysi
Official Website：https://mitsui-shopping-park.com.my/LaLaportBBCC/Main/Index

Moving forward, WMH will continue to leverage its expertise in the fashion and beauty industries, along with its global network, to create opportunities for Japan-originated brands to shine on the world stage. The company remains committed to actively supporting their expansion across Southeast Asia, starting with Malaysia.

Message from the Project Team

Shinji Noguchi, Senior Leasing Manager, Mitsui Fudosan (Malaysia) Sdn. Bhd. / LaLaport BBCC

We are delighted to welcome five new Japan-originated brands to LaLaport BBCC. We hope that visitors to our facility will enjoy new discoveries and experiences unlike anything they have encountered before.

Following last year’s successful launch of four brands, this project was also made possible thanks to the strong support of WMH and WM MALAYSIA. Their expertise and commitment allowed us to move forward with confidence. We will continue to work closely with both companies to ensure that the participating brands can steadily grow their businesses here in Malaysia.

Shuhada Shatirah Binti Bujang (Tyra), Retail Operations Manager, WORLD MODE MALAYSIA

We are truly delighted that five inspiring Japan-originated brands have opened their stores at LaLaport BBCC. With a diverse lineup ranging from casual to stylish fashion and lifestyle goods, we can now offer local customers a richer and more vibrant shopping experience.

Malaysia is a unique and attractive market, characterized by its diverse consumer base and strong international presence. Building on the insights gained through this project, we aim to continue creating an environment where brands can grow and thrive with confidence.